Digital Strategy 

No matter what stage your business is in, a digital strategy plays a pivotal role in helping you stay competitive in our digital-first world.

A digital strategy acts as a roadmap that enables you to determine which technologies to adopt to operate your business. With a digital strategy, businesses can remove unnecessary systems, reduce or eliminate rekeying, and minimize manual work by automating repetitive tasks so that your team can focus on more valuable initiatives.

Once your digital strategy is complete, you will have a clear understanding of how to roll out technology enhancements and where to best spend your dollars — getting the most return on your investment.

Summit Fleet digital strategy

“We now have a clear understanding of where we are today, where we’re going, and how we’re going to get there.”

See how Summit Fleet consolidated systems, reduced silos, and removed spreadsheetsreducing manual effort by up to 50%.

What is a digital strategy (and when would I need one)?

Understanding the nuances of a robust digital strategy can make or break a business, determining its success and growth trajectory.

This article explores the intricacies of what a digital strategy is and, most importantly, when your business would need one.

What you’ll achieve with a digital strategy

Your digital strategy will allow you to introduce business enhancements that:

  • Consolidate and integrate systems, making operations easier to manage
  • Capitalize on your unique strengths to differentiate your business from your competitors
  • Improve customer interactions, experience, and satisfaction across multiple channels, promoting repeat business and referrals
  • Streamline business processes and automate manual activities to increase output with existing resources
  • Facilitate organizational collaboration and accountability, improving quality of service
  • Capture rich data that enables actionable insights and improved decision making
  • Improve your ability to respond to changing conditions

What to expect

Creative Sparq works with you to create a custom digital strategy designed just for your business, which will include:


Current state analysis

A holistic view of your business operations and business requirements


Technology audit

Assessment of the technologies your business needs, technologies you currently have, and what’s missing


Digital options recommendations

Recommendations of which technologies to keep, introduce, and remove


Implementation roadmap

Recommended approach for introducing the recommended solutions, including order of execution and projected timelines


Cost estimates

Projected costs to implement each recommended solution, including licensing and configuration)


Skills requirements

Analysis of the skills you will need to implement and maintain the recommendations included in your digital strategy

Connect with us

Want to know more about how digital strategy can drive performance?

Fill out the form below to request a free discovery call to learn more about what a digital strategy can do for your business: